Bryan patrick Todd · Creative Direction
About
Concept to Shelf:
Directing Brands, Products, and Creative Teams.
I lead an end-to-end, in-house CPG creative engine—guiding Art Directors, CG/Motion Artists, Production Designers, and Digital Teams from initial concept to final production. Specializing in packaging design, product innovation, and multi-channel campaign direction, I align high-level vision with hands-on execution to build market-defining consumer brands.
Expertise
Strategy & Execution through final production
01
Package & Product Innovation
Transforming ideas into physical shelf presence. From structural packaging and visual identity to line extensions and new product development, I lead design teams to create distinctive packaging systems built to win in retail environments.
02
Campaigns & Creative Direction
Developing scalable 360° concepts that bridge print, digital, and motion. I establish overarching creative narratives and direct full department rollouts, ensuring brand consistency across social, web, and trade media.
03
Photoshoot Direction
On-set direction for high-impact commercial imagery. I lead vision and execution for both high-detail tabletop/product photography and large-scale talent shoots, managing lighting, styling, and post-production tone.
Leadership
Great creative leadership isn’t just about setting a vision—it’s about building the operational engine that turns ambitious concepts into unmissable shelf presence. I lead multidisciplinary teams of art directors, 3D artists, print specialists, and production crews to bridge high-level brand strategy with flawless physical and digital execution. By balancing high-volume output with uncompromising craft, I transform complex product rollouts into cohesive, market-defining brand experiences.