Bryan patrick Todd · Creative Direction
About
Concept to Shelf:
Directing Brands, Products, and Creative Teams.
Concept to Shelf:
Directing Brands, Products, and Creative Teams.
I lead an end-to-end, in-house CPG creative engine—guiding Art Directors, CG/Motion Artists, Production Designers, and Digital Teams from initial concept to final production. Specializing in packaging design, product innovation, and multi-channel campaign direction, I align high-level vision with hands-on execution to build market-defining consumer brands.
I lead an end-to-end, in-house CPG creative engine—guiding Art Directors, CG/Motion Artists, Production Designers, and Digital Teams from initial concept to final production. Specializing in packaging design, product innovation, and multi-channel campaign direction, I align high-level vision with hands-on execution to build market-defining consumer brands.
Expertise
Expertise
Strategy & Execution through final production
01
01
Package & Product Innovation
Package & Product
Innovation
Transforming ideas into physical shelf presence. From structural packaging and visual identity to line extensions and new product development, I lead design teams to create distinctive packaging systems built to win in retail environments.
Transforming ideas into physical shelf presence. From structural packaging and visual identity to line extensions and new product development, I lead design teams to create distinctive packaging systems built to win in retail environments.
02
Campaigns & Creative Direction
Campaigns &
Creative Direction
Developing scalable 360° concepts that bridge print, digital, and motion. I establish overarching creative narratives and direct full department rollouts, ensuring brand consistency across social, web, and trade media.
Developing scalable 360° concepts that bridge print, digital, and motion. I establish overarching creative narratives and direct full department rollouts, ensuring brand consistency across social, web, and trade media.
03
Photoshoot Direction
Photoshoot
Direction
On-set direction for high-impact commercial imagery. I lead vision and execution for both high-detail tabletop/product photography and large-scale talent shoots, managing lighting, styling, and post-production tone.
On-set direction for high-impact commercial imagery. I lead vision and execution for both high-detail tabletop/product photography and large-scale talent shoots, managing lighting, styling, and post-production tone.
Leadership
Great creative leadership isn’t just about setting a vision—it’s about building the operational engine that turns ambitious concepts into unmissable shelf presence. I lead multidisciplinary teams of art directors, 3D artists, print specialists, and production crews to bridge high-level brand strategy with flawless physical and digital execution. By balancing high-volume output with uncompromising craft, I transform complex product rollouts into cohesive, market-defining brand experiences.
Great creative leadership isn’t just about setting a vision—it’s about building the operational engine that turns ambitious concepts into unmissable shelf presence. I lead multidisciplinary teams of art directors, 3D artists, print specialists, and production crews to bridge high-level brand strategy with flawless physical and digital execution. By balancing high-volume output with uncompromising craft, I transform complex product rollouts into cohesive, market-defining brand experiences.